Before opening a goods and services business in Indonesia, you should do some research first. To understand market research Indonesia, we have summarized vital information and strategies you can apply in the article below!
Key Insights About Market Research Indonesia
Of the many countries in the world, Indonesia is a popular destination for investment and business. Its attractiveness is even more significant with reasonably good economic growth, a large population, and positive infrastructure development.
The workforce’s average age in the 30s is also a positive signal for developing your business. When there is economic growth, purchasing power also increases.
The existence of special economic zones, tax breaks, and other incentives makes this country relatively easy to enter. Even though there are many opportunities and conveniences, this doesn’t mean opening a business in Indonesia will be in vain because several challenges still await.
Some must meet local content requirements (LCR) and have halal certification for consuming products, medicines, chemicals, cosmetics, and others. Having an overview of the culture’s language and consumer behavior is also important.
So, to overcome this, it is crucial to develop several research methodologies or strategies so the business can run well.
Market Research Strategy in Indonesia
As previously explained, researching consumer insights Indonesia is very important so your business and investments run according to plan and are on target.
Here are some strategies you can do :
1. Market Research
At this stage, you have to learn about the culture of society and the economy of Indonesia. Also, carry out thorough market research to determine decision-making. When conducting this research, a comprehensive and detailed approach was needed to understand the Indonesian audience better.
2. Looking for the Right Partner
If you need research assistance from an Indonesian institution, use a trusted service to ensure the results are accurate and accountable.
When you start running a business here, looking for partners is also related to choosing business partners. Therefore, choose a partner who aligns with your business vision and mission.
3. Determine the Sales Method
If your business is related to products, then it is crucial to determine the sales method. There are two options, namely online and offline. Both of these factors have quite an influence on income generation. You can also determine this method during previous market research.
If you have a little idea about market research Indonesia, then in the future, your business plan can be more structured and have the potential to be more successful. For more information and tips, visit us here.
